Seaside revival
Cleethorpes Masterplan
Group Ginger and Cushman Wakefield have developed a masterplan for Cleethorpes Resort North which redefines the heart of the resort through an enhanced public realm and placemaking strategy, which extends the green Victorian Park Corridor. The masterplan proposals restore heritage assets to preserve the genus loci and make sure new development is rooted in its place.
Cleethorpes Resort North will become a year-round destination which celebrates a renaissance of Victorian seaside heritage. It will relive its 19th Century success to provide an inclusive and quality environment for working, living, visiting and playing and provide a key gateway to the wider town. The focus on tourism and leisure-based activities set within a high-quality physical environment positions Cleethorpes as a location of choice to visit and enjoy.
New, high-quality resort living opportunities meet a wide range of demographic demands. The differing uses rebalance the promenade offer to drive footfall from north to south. A new sustainable public transport interchange will provide a more efficient and better-connected long stay car/coach parking facility to encourage visitors from out of town.
