Simon Baker founded Group Ginger Architects to provide a distinct design studio focused on place and identity. With over 25 years of experience, Simon has led numerous high-profile projects, specialising in cultural heritage. His strategic approach, addresses complexity and community, raising design aspirations to unlock value. Simon has contributed as a Design Council CABE Building Environment Expert, a Design Review Panellist, and the RIBA Yorkshire regional chair. Simon is a Masters-level lecturer at Sheffield University and regularly publishes his work.