Simon Baker founded Group Ginger Architects to provide a distinct design studio focused on place and identity. With over 25 years of experience, Simon has led numerous high-profile projects, specialising in cultural heritage. His strategic approach, addresses complexity and community, raising design aspirations to unlock value. Simon has contributed as a Design Council CABE Building Environment Expert, a Design Review Panellist, and the RIBA Yorkshire regional chair. Simon is a Masters-level lecturer at Sheffield University and regularly publishes his work.

Tara is a communications and strategy specialist with a keen interest in social purpose. At Group Ginger she supports the studio on brand strategy, marketing, communications, business development, and bid management. Having previously held Head of Marketing and Business Development roles at two Stirling Prize-winning practices, she plays a vital role in the studio’s growth, making sure activities align with our organisational purpose with impactful campaigns aimed at nurturing the growth and success of Group Ginger.

Esther joined Group Ginger on a placement year as part of completing Part 2 studies at The Bartlett School of Architecture. Currently working as a Part 1/2 architectural assistant, Esther brings prior experience from a practice in Shanghai, where projects focused on street furniture, installations, and playground design. Within academic work, Esther has developed a strong interest in human-centred design, heritage architecture, and the adaptive reuse of historic buildings—exploring how layers of history can be reinterpreted to create meaningful contemporary spaces.